Al is a serial entrepreneur – the most recent business he founded and led as CEO was Annex Cloud, an enterprise SaaS loyalty marketing technology. Al built Annex Cloud from the ground up to over 200 employees in the US, India and Germany serving enterprise customers in over 50 countries. During his leadership, Annex Cloud was recognized as the leading loyalty marketing technology by analysts like Forrester and Gartner. Al also led the process of building key partnerships with SAP, Microsoft and several other technology platforms as well as services agencies including Accenture, Deloitte and Concentrix. He led the business through a major pivot raising multiple rounds of venture funding while staying capital-efficient through the journey resulting in a fast-growing yet profitable business, culminating in a successful acquisition by private equity and a great outcome for all investors.

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Al partnered closely with Counterpart Ventures during this journey, who led Annex Cloud’s Series A round of funding and sat on the board. Counterpart Ventures was a valuable partner to Al from the growth stages of the business to challenging COVID-19 times, all the way to the exit.

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Al brings extensive experience in all aspects of software – including Go-To-Market strategy and tactics (with a specific focus on inbound marketing and partnerships), product management, and technology. Prior to founding Annex Cloud, he founded Immply Group, a web development agency. Before that, he led eCommerce at Teleflora where he was responsible for Product Management and Marketing. He also held senior technology roles at SaaS startups including Foodlink Online and Agribuys.

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Al brings early-stage, venture-funded operational expertise and experience to Counterpart Ventures. He advises Counterpart portfolio companies on growth strategies including GTM planning and tactical execution. He helps founders and C-level execs build great GTM teams and processes that create the foundation for growth once the business has achieved early product-market fit and is ready to use venture funding to scale sales and marketing.